Daily reality check, based on an average order value of €475: remember there's a layer you can't even measure. The five engaged tones a day that send customers straight to a competitor, the weekend orders that are 100% lost the moment your office closes on Friday, and the customers who hang up and never call back. None of that shows up in your numbers, but all of it shows up in your competitors'.
Is this your Tuesday
at 5:47pm?
The phone rings. You're already on another call.
Customer needs 500 litres by Thursday.
They hang up and order online from your competitor.
That's €475 gone. Forever.
Imagine Tuesday
at 5:47pm differently.
A customer visits your website instead.
Orders 500 litres in 2 minutes.
€475 secured while you finish your call.
Money in your Pocket
That's Just One Call. Here's
What You're Really Losing:
Missed
Calls
2 missed calls/day × 20 days = 40 calls
30% would order = 12 lost sales
Monthly loss: €5,700
After-Hours
Queries
3 queries/week × 4 weeks = 12 queries
30% would order = 4 lost sales
Monthly loss: €1,710
Staff Time
Wasted
Sinéad in your office on the phone: 3 hours daily repeating, "How many litres?" @ €20/hour
This is work that your customers would do themselves online
Monthly waste: €1,200
Your monthly damage: €8,610 that you can measure and €103,320 annual loss.
The worst part? Your competitors capture these customers while you're "too busy to answer".
Cost Calculator
If you stopped losing those calls, what would that add up to?
Three sliders. Ten seconds. Most fuel suppliers are surprised by how quickly the numbers stack up once they see what's walking out the door each month.
Complex Fuel Pricing
Our websites handle complex fuel pricing that other agencies run away from:
We built our business around solving exactly these challenges. Your website will handle heating oil, HVO, diesel, lubricants – all with zone-based pricing, seasonal adjustments, and customer-specific rates. Automatically.
Multiple fuel types and pricing tiers
Delivery zones with different minimums
Seasonal rate changes
Commercial vs domestic pricing
Volume discounts
Credit accounts
Sell Fuel eBook
I wrote this book to answer one question:
Why are Irish fuel suppliers still taking orders by phone?
After 30 years building websites for Irish businesses, we knew we could help. But when we dug into fuel supply, we understood why you're stuck.
The complexity that makes your business unique, zones, seasonal pricing, different fuel types, is exactly what generic web agencies can't handle.
So we built Sell Fuel specifically for you. And this book shares everything we learned along the way.
This book is everything we've learned. 28 chapters. 72 pages. Written specifically with practical strategies that actually work for Irish fuel suppliers.
From handling your complex pricing (Chapter 8) to protecting your margins (Chapter 10). Chapter 25 about gift vouchers? That alone could add €5,000 to your monthly revenue. Most suppliers have no idea they're sitting on this goldmine.
But start with Chapter 2. One supplier discovered they were losing €2,375 monthly. Another saved €120,000 by not hiring three extra staff. The numbers will shock you. This isn't theory. These are proven strategies already transforming fuel businesses across Ireland.
Stephen | Director
P.S. If you only read one chapter, make it Chapter 2. It pays for your time in minutes.
Happy Clients
Real Fuel Suppliers
with Real Results.
These aren't mockups or concepts. They're live websites processing orders 24/7 for family-run suppliers and HVO pioneers, serving customers from Dingle to Dundalk. Traditional heating oil, sustainable fuels, rural routes, and urban deliveries. All of them are capturing orders competitors miss.
Roe Oils
For over 40 years, Roe Oils has been a family-run name synonymous with dependable fuel delivery, serving homes, farms, and businesses across Cavan.
Tria
Based in Cork, Tria supplies competitively priced heating oil and fuels to homes and businesses across the region.
McGuckian Oils
McGuckian Oils provides reliable fuel delivery for households, agriculture, and commercial customers throughout Cork and West Waterford.
Geaney Oils
From their base in Dingle, Geaney Oils has kept West Kerry warm for generations, navigating the peninsula's challenging routes in all weather.
Oriel Oils
Serving the northeast for over 30 years, Oriel Oil has built their reputation on competitive prices and reliable delivery across Louth, Meath, and surrounding counties.
Atlantic Oils
Atlantic Oils delivers heating oil and agricultural fuel throughout Kerry, from the Dingle Peninsula to Killarney and beyond.
What €6,000 actually buys
A typical Sell Fuel build
looks something like this.
You've got a yard, a couple of trucks, an office that's never quiet, and a phone that never stops. Right now, the work is held together by docket books, sticky notes, and the staff who remember which customer gets which price. Here's what that looks like and what it looks like after.
Right Now
A phone ringing while you're already on another call
Engaged tones on Saturday morning that you'll never know about
A wall chart of delivery zones nobody updates
A pricing spreadsheet only one person fully understands
The office manager's head, holding the credit accounts together
With Sell Fuel
A website that takes orders 24/7, while you sleep, while you're on a call, while the office is closed.
Complex pricing handled automatically. Multiple fuel types, delivery zones, seasonal rates, volume discounts, all calculated in the background.
A customer record that holds every order, every delivery, every payment, every note.
Credit accounts that customers can manage themselves. They check balances, place orders, see history, without ringing you.
Mobile-friendly so your customers can order from the kitchen table, the tractor cab, or the building site.
timeline
6 to 8 weeks
From first conversation to the Monday you go live. Training included.
after launch
30 days
Of tweaks and adjustments, because the first month always teaches you something the brief missed.
Investment
€6,000
The question is how many more weeks you'll spend losing €8,610 before you start.
Essential Website
& Core System
Capturing lost orders and freeing staff from phone duty.
This is your foundation; it pays for itself in under 4 weeks.
€6,000
Complete online ordering system
Unlimited fuel types (heating oil, HVO, diesel, agri)
Complex pricing management
Seasonal rate handling
Customer accounts & database
Payment processing
Staff training
Zone Website
& Core System
Advanced destination pricing automation.
Handles your most complex delivery zones automatically.
€9,000
Advanced destination pricing automation
Each delivery location has different prices bands
Everything from Essential Website
Your Investment Guide
I wrote this book to answer one question:
Why are Irish fuel suppliers still
taking orders by phone?
16 pages. Built around one number: €8,610. That's what the average Irish fuel supplier loses every month to missed calls, after-hours queries, and staff stuck on the phone repeating "how many litres?" Over a year, it's €103,320 walking out the door.
The Guide breaks that figure apart so you can sense-check it against your own business, then shows you exactly what a Sell Fuel website costs (€6,000) and how quickly it pays for itself (under four weeks). No vague proposals. No "let's get on a call to discuss pricing". Just the numbers, on paper, for you to take to your accountant or your kitchen table.
Read the eBook to understand why this matters. Read the Guide to see what it's costing you while you wait.
Some Fair Questions
What people ask
before they sign.
“We're the web agency that fuel suppliers call when they're tired of being told ‘it's too complicated’.”
You probably don't know exactly what the right system looks like for your yard. That's what the conversation is for.
30 minutes on a video or phone call with Stephen, no pitch. We talk through how your business actually runs, where your pricing gets complicated, where orders are slipping through the cracks, and whether Sell Fuel is the right answer for you.
An Irish web agency, building useful things since 1996.
An Irish web agency,
building useful things since 1996.
Sell Fuel is built by Splash. The same team that has shipped websites, hosted brands, and built bespoke platforms for Irish businesses.
Ready when
you are.