Is This Your Tuesday at 5:47pm?
Phone rings. You're already on another call. Customer needs 500 litres by Thursday. They hang up and order online from your competitor. That's €475 gone. Forever.
Imagine Tuesday at 5:47pm differently: What If Every Call Was Captured?
- Your phone rings during another call
- A customer visits your website instead
- Orders 500 litres in 2 minutes
- You get an instant notification
- €475 secured while you finish your call
This isn't fantasy. It's exactly what Sell Fuel does for Irish fuel suppliers.
That's Just One Call. Here's What You're Really Losing:
Daily Reality Check:
Based on average order value of €475
Missed Calls:
- 2 missed calls/day × 20 days = 40 calls
- 30% would order = 12 lost sales
- Monthly loss: €5,700
After-Hours Queries:
- 3 queries/week × 4 weeks = 12 queries
- 30% would order = 4 lost sales
- Monthly loss: €1,710
Staff Time Wasted:
- Sinéad in your office on the phone: 3 hours daily repeating, "How many litres?" @ €20/hour
- This is work that your customers would do themselves online
- Monthly waste: €1,200
Can't Even Measure:
- Engaged tone 5 × daily (competitors get these)
- Weekend orders (100% lost)
- Customers who don't call back
Your Monthly Damage:
€8,610 That you can measure
€103,320 Annual loss
The worst part? Your competitors capture these customers while you're "too busy to answer".
A Sneak Peek
I wrote this book to answer one question: Why are Irish fuel suppliers still taking orders by phone in 2025?
After nearly 30 years building websites for Irish businesses, we knew we could help. But when we dug into fuel supply, we understood why you're stuck. The complexity that makes your business unique - zones, seasonal pricing, different fuel types - is exactly what generic web agencies can't handle.
So we built Sell Fuel specifically for you. And this book shares everything we learned along the way.
This book is everything we've learned. 28 chapters. 72 pages. Written specifically with practical strategies that actually work for Irish fuel suppliers.
From handling your complex pricing (Chapter 8) to protecting your margins (Chapter 10). Chapter 25 about gift vouchers? That alone could add €5,000 to your monthly revenue. Most suppliers have no idea they're sitting on this goldmine.
But start with Chapter 2. One supplier discovered they were losing €2,375 monthly. Another saved €120,000 by not hiring three extra staff. The numbers will shock you.
This isn't theory. These are proven strategies already transforming fuel businesses across Ireland.
Stephen O'Sullivan
Director, Sell Fuel
P.S. If you only read one chapter, make it Chapter 2. It pays for your time in minutes.
Real Fuel Suppliers with Real Results.
These aren't mockups or concepts:
- Live websites processing orders 24/7
- Family-run suppliers to HVO pioneers
- Serving customers from Dingle to Dundalk
- Traditional heating oil to sustainable fuels
- Rural routes to urban deliveries
- All capturing orders competitors miss
Phone lines constantly busy. Orders lost after hours. Customers choosing online competitors.
Now they're processing orders at midnight, protecting margins automatically, and competing with anyone - including national chains.
For over 40 years, Roe Oils has been a family-run name synonymous with dependable fuel delivery, serving homes, farms, and businesses across Cavan.
Based in Cork, Tria supplies competitively priced heating oil and fuels to homes and businesses across the region.
From their base in Dingle, Geaney Oils has kept West Kerry warm for generations, navigating the peninsula's challenging routes in all weather.
Serving the northeast for over 30 years, Oriel Oil has built their reputation on competitive prices and reliable delivery across Louth, Meath, and surrounding counties.
Tria Energy specialises in HVO (hydrotreated vegetable oil) and sustainable fuel solutions for environmentally conscious businesses.
Atlantic Oils delivers heating oil and agricultural fuel throughout Kerry, from the Dingle Peninsula to Killarney and beyond.
Finally, Websites That Handle Complex Fuel Pricing
Other agencies run away from:
- Multiple fuel types and pricing tiers
- Delivery zones with different minimums
- Seasonal rate changes
- Commercial vs domestic pricing
- Volume discounts
- Credit accounts
We built our business around solving exactly these challenges.
Your website will handle heating oil, HVO, diesel, lubricants – all with zone-based pricing, seasonal adjustments, and customer-specific rates. Automatically.
Book a Call
“We're the web agency that fuel suppliers call when they're tired of being told ‘it's too complicated’.”
Sell Fuel is owned by Splash, a national award-winning agency established in 1996 that has worked with thousands of companies throughout Ireland.
Our work has earned recognition, including National Tourism Website of the Year at the Spiders and SME Website of the Year at the Irish Print Awards, with twenty-five award finalist positions across various industry competitions.
Beyond client work, we've built our own successful online businesses.
We created Printing.ie, Ireland's first eCommerce printing website, PracticeNet.ie supporting over 300 accountancy practices daily, and BusinessGrants.ie, which has helped Irish businesses secure over 900 grants.
"The Complete Guide to Growing your Fuel Business Online"
Get a free copy, or go right ahead and book a telephone or video call with Stephen.
